THE BLACKED

the blacked is the first product of HE(A)EL which completely follows the ideology of comfort. these heels are probably the most comfortable shoes you will ever find and they dont even cost a fortune.

these are environmental friendly as well, because there is no leather used or no wood used. we have used ballistic grade plastic which is stronger than wood and more flexible.

it has gel cushioning inside which provides extra comfort and acts as a shock absorbent and reduces knee stress. it also prevents blisters with heel liners. it has microfiber cloth as well which will make it skin friendly and monsoon friendly.

Interested in these? give us a call or email us.

Journey of a lifetime

The official announcement of IPM was made by Bijal Ma’am in July, but I have been harassing her since May. I got the product idea on 5^th of may, and contacted Bijal madam ASAP. She wanted to hear more about it, so I kept on working and working, and finally madam liked the idea and got it approved. I started working on the idea. Truly speaking I have never made so many blue prints and have never thought about something for so long.

 

From may to june, all I did was look for new ideas and new innovations. It was strange how this idea came to my mind – I brought my mom a pair of high heels, but she wore them rarely. Her concern was that he heels were perfect and looked great but they weren’t good for her feet and weren’t that comfortable. That day I sat down and thought that whatever happens, I will make my mom the comfiest pair of heels, and then contacted bijal madam as soon as possible.

 

I remember I was on the airport when I got other innovative ideas seeing women walk awkwardly in high heels on the airport. I thought that why is it that something which should be comfortable so painful to the feet. I researched and found out that more than one lakh high heel emergencies were caused in the last decade. Luckily, the season also helped me gain new ideas. I thought that why don’t I see women wearing high heels during monsoon, and thought that why not add an anti slip sole in it. Unique isn’t it????????

 

This has been the best IPM I have ever experienced, because first of all – I was all alone, no one to counter your ideas but that is a drawback as well, you have to do everything on your own. Then I could make my own innovations, make additions and subtractions whenever and howsoever I want to, and also that I wasn’t dependent on anyone else, if I do something good I get the reward and if I do something bad then also I get the reward.

 

This has been a good experience as I had experienced all the hardships the last time, and this was also easy because I tasted success in 2016 by getting third place, the IIC fund and a passionate presenter award.

 

 

Team member – Kapeesh Soni xD